A dear friend, who is also a published author, would tell me on a weekly basis, “It’s easier to write a novel than a postcard.” Sounds strange, I know, until you try to write a really good short piece. As we know novels are long, short stories are… well, short. But in today’s information overload world, and to keep readers interested, we need to sail away from the shore and explore some ‘snackable’ content. What we need to remember when creating short, delicious, snackable marketing content is ‘Simplicity’. And luckily for this post, the sages of the ages have 3 key thoughts on marketing simplicity that we can borrow and build on.